How do you ensure media campaigns are aligned with brand guidelines and overall marketing strategies?

@melyna.hettinger 

To ensure media campaigns are aligned with brand guidelines and overall marketing strategies, I would take the following steps:

1. Review the brand guidelines and marketing strategies: Before starting any media campaign, I would thoroughly review the brand guidelines and marketing strategies to understand the target audience, brand voice, messaging, and overall goals.
2. Set clear objectives: I would set clear objectives for the media campaign based on the marketing strategies and ensure that they align with the overall goals of the brand.
3. Develop a creative brief: I would create a detailed creative brief outlining the key messages, visual identity, and tone of the campaign, ensuring that it reflects the brand guidelines and overall marketing strategies.
4. Seek approvals: I would seek approvals from relevant stakeholders, including brand managers, marketing teams, and legal teams, to ensure that the campaign complies with brand guidelines and overall marketing strategies.
5. Monitor and optimize: Throughout the media campaign, I would continuously monitor and analyze the performance of the campaign, making necessary adjustments to ensure that it stays aligned with brand guidelines and overall marketing strategies.

By following these steps, I can ensure that the media campaigns are aligned with brand guidelines and overall marketing strategies, delivering maximum impact for the brand.