Sure, I'd be happy to discuss my experience with media planning and how I create media plans to achieve campaign objectives.
In terms of my experience, I've had the opportunity to work on a variety of media planning projects throughout my career. I've worked on campaigns that have ranged from small local businesses to large national brands, and I've utilized a variety of different media channels such as TV, radio, print, digital, and social media.
When creating media plans to achieve campaign objectives, I generally follow a few key steps. First, I make sure to thoroughly understand the campaign goals and objectives, as well as the target audience that we're trying to reach. This helps me to determine which media channels will be most effective in reaching that audience and achieving those objectives.
Next, I conduct research to gain insights into the media consumption habits of our target audience, as well as the competitive landscape and any industry trends that might impact our campaign.
Based on this research, I then develop a media plan that outlines the specific channels we'll use, as well as the timing and budget for each channel. I also take into account factors like reach and frequency, targeting capabilities, and the potential for cross-channel integration to ensure that we're maximizing the impact of our campaign.
Throughout the planning process, I also prioritize ongoing analysis and optimization to ensure that we're achieving the desired results and making any necessary adjustments to our plan along the way.
Overall, my experience with media planning has taught me the importance of staying strategic and flexible, and of constantly evaluating and adjusting our approach to ensure we're achieving our campaign objectives as effectively as possible.