Can you explain the concept of attribution windows in affiliate marketing?

@kavon 

Sure, attribution windows refer to the length of time during which an affiliate marketer can claim credit for a sale or conversion. In other words, it is the time frame within which the affiliate can earn a commission for a referral.

For instance, if an affiliate's referral link is clicked on by a potential customer, but that customer does not make a purchase until several days or weeks later, the attribution window determines whether the affiliate will receive credit for that sale.

Different affiliate programs and networks have different attribution windows, which can range from a few hours to several months. Some programs may also offer different attribution windows for different types of actions, such as clicks, leads, or sales.

It's important for affiliates to understand the attribution windows of the programs they're promoting in order to optimize their marketing efforts and ensure they're properly compensated for their referrals.