When answering this question, it is important to provide specific examples of how you have used consumer insights and market research to create innovative advertising campaigns. Here's an example answer you could give:
"In my previous role as a marketing manager at XYZ company, I was tasked with developing a new advertising campaign for a line of organic food products. To identify emerging trends in the market, I conducted in-depth market research to understand consumer preferences and behaviors.
Through my research, I found that consumers were becoming increasingly concerned about the environmental impact of their food choices, as well as the health benefits of organic products. Using these insights, I developed a campaign that focused on the sustainability and health benefits of our organic products.
To bring the campaign to life, I worked with a creative team to develop visually compelling ads that highlighted the organic nature of our products and their environmental benefits. We also leveraged social media channels to engage with consumers and promote the campaign.
As a result of this campaign, we saw a 25% increase in sales of our organic product line and received positive feedback from customers who appreciated our commitment to sustainability and health."
In summary, this answer provides a specific example of how the candidate used consumer insights and market research to identify emerging trends and create an innovative advertising campaign that resulted in measurable business outcomes.