How do you handle pricing and valuation of properties to ensure optimal sales outcomes for your clients?

@shaun.will 

When answering this question, it's important to demonstrate your understanding of the key factors that affect property pricing and valuation, as well as your ability to use data and market analysis to make informed decisions that benefit your clients. Here are some steps you can take to answer this question effectively:

1. Start by outlining your general approach to pricing and valuation. For example, you might say that you use a combination of market analysis, industry knowledge, and client input to determine the optimal price for a property.
2. Discuss the key factors you consider when pricing and valuing a property, such as its location, condition, size, and features. Emphasize that you take a comprehensive approach that considers all of these factors, rather than relying on a single metric or formula.
3. Explain how you gather and analyze data to inform your pricing and valuation decisions. This might involve reviewing recent sales data, tracking trends in the local real estate market, or consulting with industry experts.
4. Discuss how you work with clients to understand their goals and priorities when it comes to pricing and valuation. For example, you might ask clients about their timeline for selling, their desired return on investment, and any other factors that might influence their pricing strategy.
5. Finally, provide some examples of successful outcomes you've achieved for clients by using your approach to pricing and valuation. This could include instances where you were able to secure a higher-than-expected sale price for a property, or where you helped a client avoid overpricing and achieve a faster sale.

Overall, your answer should demonstrate your expertise in real estate pricing and valuation, as well as your ability to work collaboratively with clients to achieve their goals.