How do you stay updated on industry trends and changes in media buying strategies?

@gonzalo 

When answering this interview question, you should showcase your commitment to staying up-to-date with industry trends and media buying strategies. Here are a few tips on how to answer this question:

1. Mention your sources of information: Describe the resources you use to stay informed, such as industry publications, blogs, podcasts, social media, conferences, and webinars. Make sure to mention any relevant sources that are specific to your industry or role.
2. Explain your process: Share how you organize and prioritize the information you gather. For example, do you take notes, set up alerts, or create a reading list? Also, emphasize your willingness to learn and adapt to new strategies and trends.
3. Give examples: Provide examples of how you have applied your knowledge of industry trends and media buying strategies in your previous roles or projects. This will show the interviewer that you have a solid understanding of the field and can effectively apply your knowledge.

Here's an example answer:

"I believe it's crucial to stay informed about industry trends and media buying strategies in order to deliver the best results for my clients. I stay updated by regularly reading industry publications such as AdWeek and MediaPost, attending conferences and webinars, and following relevant thought leaders on social media. I prioritize the information I gather by taking notes and creating a reading list. For example, when I noticed a shift towards programmatic advertising, I took an online course to deepen my knowledge and applied it to a recent campaign that resulted in a 20% increase in ROI. I'm always looking for new ways to learn and stay on top of industry trends."