When answering this interview question, you should showcase your commitment to staying up-to-date with industry trends and media buying strategies. Here are a few tips on how to answer this question:
Here's an example answer:
"I believe it's crucial to stay informed about industry trends and media buying strategies in order to deliver the best results for my clients. I stay updated by regularly reading industry publications such as AdWeek and MediaPost, attending conferences and webinars, and following relevant thought leaders on social media. I prioritize the information I gather by taking notes and creating a reading list. For example, when I noticed a shift towards programmatic advertising, I took an online course to deepen my knowledge and applied it to a recent campaign that resulted in a 20% increase in ROI. I'm always looking for new ways to learn and stay on top of industry trends."