How do you approach negotiations and collaborations with external partners, such as advertising agencies, media vendors, and influencers, to achieve mutually beneficial outcomes?

@chelsea 

When answering this interview question, it is important to demonstrate that you have a strategic and collaborative approach to negotiating and collaborating with external partners. Here are some tips on how to answer this question:

1. Start by emphasizing the importance of building strong relationships with external partners. Explain that you approach negotiations and collaborations with a long-term view, focusing on building trust and mutual understanding.
2. Mention that you take the time to research and understand the partner's goals and objectives, as well as their target audience. This allows you to tailor your approach and proposals to align with their needs.
3. Discuss your process for identifying areas of mutual benefit, such as joint marketing initiatives, cross-promotions, or co-branded campaigns. Explain that you aim to create win-win scenarios that benefit both parties.
4. Describe your communication style, emphasizing that you keep an open and transparent line of communication throughout the negotiation and collaboration process. This includes setting clear expectations, actively listening to the partner's feedback, and being flexible in finding solutions that work for both parties.
5. Finally, provide examples of successful collaborations or negotiations you have facilitated in the past. Highlight the outcomes achieved and how they were mutually beneficial for both parties.

Overall, the key to answering this question is to demonstrate that you have a collaborative and strategic approach to working with external partners, with a focus on building long-term relationships and creating mutually beneficial outcomes.