What do you know about our company? It’s a simple question that has been posed for ages in interviewing. But, if you don’t know how to answer this question, especially in today’s digital world where your competition is often just one click away, then it could spell disaster for your prospects.
What do we mean by “what do you know about us”? The most important thing that an interviewer wants to know is whether or not they will be able to trust you with their business. To answer this question effectively, here are some tips on answering what I know about our company?
The best way to answer this particular question is usually by stating something good about the company. For example, say something like, ‘I have heard great things about XYZ Company’ or ‘I always knew XYZ was a reputable company because of its amazing reputation (state some of the reputations).’ This shows the employer that you care enough to research them first before speaking to them and gives them the impression that they will be getting the real deal when you speak to them.
Always research about a company once you receive an interview invitation. Be sure to check out their website social media accounts and any previous employee reviews to get a glimpse into their work environment. If possible, ask friends who are currently working there for input regarding their experiences.
When asked ‘what do you know about our industry/company,’ your response should ideally show you have done your research and gained knowledge of the subject at hand. You may choose to pick up a book or read an article online about the industry/company to gain more insight.
Also, keep in mind that what you know about the particular company you are talking to is only a tiny percentage of what other employees might know about it. You also need to know that you should never talk negatively about the company, no matter what you think. So, give positive feedback about the company.