When answering this interview question, it's important to provide a specific example of a time when you had to adapt a media plan due to unexpected changes or challenges. Here's an example answer:
"During my time as a media planner at XYZ Agency, I was working on a campaign for a client in the travel industry. The media plan was focused on outdoor advertising, including billboards and transit ads in major cities across the country. However, about a week before the campaign was set to launch, a major hurricane was forecasted to hit the East Coast. This presented a significant challenge for the campaign, as many of the cities we were targeting were in the storm's path.
To adapt the media plan, I immediately started researching alternative options that would still reach our target audience but wouldn't be impacted by the storm. After discussing the options with my team, we decided to pivot the campaign to digital channels, including social media ads and programmatic display ads.
While this change required some additional work and coordination with the creative team to develop new ad assets, we were able to launch the campaign on time and still reach our target audience effectively. In fact, the digital campaign ended up outperforming our original outdoor plan in terms of engagement and conversion rates.
Overall, this experience taught me the importance of flexibility and being able to pivot quickly in response to unexpected challenges. By staying calm and focused and working collaboratively with my team, we were able to achieve a successful outcome despite the unforeseen circumstances."