When answering this interview question, it's important to provide a clear and concise example of a technical issue or discrepancy you encountered in media tracking or reporting. Here's an example response:
In my previous role as a digital marketer, we were running a paid advertising campaign for a client. We noticed that the reported click-through rates (CTRs) on our advertising platform were significantly higher than the CTRs being reported on our Google Analytics dashboard.
To troubleshoot the issue, I first checked the tracking codes to ensure they were set up correctly on both platforms. I also made sure that there were no discrepancies in the traffic sources being reported.
Next, I checked the parameters of the ads we were running to see if they were set up correctly. After some digging, I realized that the discrepancy was caused by a difference in how the two platforms were calculating click events. Our advertising platform counted clicks on the ads themselves, while Google Analytics counted clicks on the landing page after the user had clicked on the ad.
To resolve the issue, we made some changes to the tracking codes and adjusted our reporting methods to ensure that we were accurately reporting CTRs on both platforms.
This experience taught me the importance of paying attention to details and troubleshooting technical issues thoroughly to ensure accurate reporting.