Tell us about a time when you had to make tough decisions related to media buying or media placements and how you handled it.

@pasquale 

When answering this interview question, you should focus on providing a specific example of a time when you had to make a difficult decision related to media buying or placements. The following is a general structure you can use to frame your answer:

1. Briefly describe the situation: Start by describing the context of the situation. What was the problem that needed to be solved? What was your role in the decision-making process?

Example: At my previous job, I was responsible for managing media buying for a client in the healthcare industry. Our client had a limited budget, and we were tasked with finding the most cost-effective media placements to reach their target audience.

1. Explain the decision you had to make: Next, explain the specific decision you had to make related to media buying or placements. What were the options you were considering? What were the pros and cons of each option?

Example: We were presented with a few different options, including running ads on social media platforms, display ads on websites, and local TV commercials. After reviewing the data, it became clear that the most cost-effective option was running ads on social media platforms. However, the client was hesitant to use social media due to concerns about privacy and data security.

1. Describe how you handled the situation: Finally, describe how you handled the situation and what the outcome was. How did you communicate your recommendation to the client? How did you address their concerns? What was the final decision, and what were the results?

Example: I prepared a detailed report outlining the pros and cons of each option, including the data on the effectiveness of social media advertising. I also addressed the client's concerns about privacy and data security by explaining the measures we would take to protect their information. Ultimately, the client agreed to our recommendation and we were able to successfully run a cost-effective social media advertising campaign that reached their target audience.

In summary, when answering this interview question, focus on providing a specific example of a time when you had to make a difficult decision related to media buying or placements, and be sure to explain the context, the decision you had to make, and how you handled the situation.