When answering this interview question, you should focus on providing a specific example of a time when you had to make a difficult decision related to media buying or placements. The following is a general structure you can use to frame your answer:
Example: At my previous job, I was responsible for managing media buying for a client in the healthcare industry. Our client had a limited budget, and we were tasked with finding the most cost-effective media placements to reach their target audience.
Example: We were presented with a few different options, including running ads on social media platforms, display ads on websites, and local TV commercials. After reviewing the data, it became clear that the most cost-effective option was running ads on social media platforms. However, the client was hesitant to use social media due to concerns about privacy and data security.
Example: I prepared a detailed report outlining the pros and cons of each option, including the data on the effectiveness of social media advertising. I also addressed the client's concerns about privacy and data security by explaining the measures we would take to protect their information. Ultimately, the client agreed to our recommendation and we were able to successfully run a cost-effective social media advertising campaign that reached their target audience.
In summary, when answering this interview question, focus on providing a specific example of a time when you had to make a difficult decision related to media buying or placements, and be sure to explain the context, the decision you had to make, and how you handled the situation.