When answering this question, it's important to provide a specific example and to demonstrate your communication, strategic thinking, and persuasion skills. Here's a sample answer:
In my previous role as a media planner at XYZ agency, I was responsible for developing a media plan and budget proposal for a new product launch campaign for one of our major clients. After presenting the plan to the client's senior leadership team, they expressed concerns about the budget being too high and asked us to cut it by 30%.
I knew that the original budget was carefully crafted to achieve the campaign objectives, so I took the time to review the plan and identify areas where we could make adjustments without compromising the overall strategy. I then prepared a revised proposal that addressed the client's concerns while still meeting the campaign goals.
During the follow-up meeting with the client's senior leadership team, I presented the revised proposal and walked them through the changes we had made. I also explained why each component of the plan was critical to achieving the desired outcomes.
By being transparent about our strategic approach and explaining the rationale behind the original budget, I was able to successfully defend the media plan and budget proposal to the client's senior leadership team. They ultimately approved the revised proposal and were impressed with our ability to adapt to their feedback while still achieving their goals.